The Role of Promotional Merchandise
The role of promotional merchandise, corporate incentives or branded products are increasingly showing their value as part of the marketing mix. The British Promotional Merchandise Association (BPMA) have commissioned independent research over the last few years and each report shows that promotional merchandise can deliver a higher or equal return on investment to most other forms of advertising. See BPMA website for more details.
66% said they could remember the brand on a promotional product they received in the last year
79% said they were likely to do business with the company in the future
84% said a branded promotional gift increased brand awareness
87% said they kept a promotional gift for longer than 12 months
If you think about the number of impacts achieved from each promotional item purchased versus the opportunity of impacts from a print or TV advert, merchandise can be a very cost effective choice and the right product selection can provide a long-lasting brand reminder.
With this in mind, promotional merchandise plays an important role in both business to business (B2B) and business to consumer (B2C) environments. Our services are aimed at supporting you with the multiple purchases of merchandise across your business and the management of those requirements, freeing up your time to get on with your workload.
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